Click to play the above video and turn on the sound.

Member of the On-Purpose Planet?
Enroll from within the Planet to get a discounted tuition.

Break Free to Be Your Advantage
Facing an adversity such as a divorce or diagnosis, or just bored with life?
Finding you’re at a difficult crossroads about your career, marriage, or children?
Hurting and going through hell due to a financial/business setback, ruined relationship, or death of a loved one?
Why go it alone or without a proven process, a guide, and peers to pull alongside you during your TOUGH SHIFT Turnaround? Isn’t it time you lived in your God-gifted Purpose and Promise?
When you’re in a TOUGH SHIFT event and what you’re doing isn’t working …
Your confidence is shaken. Everything is in question. Dwelling on past mistakes only deepens the feeling of being lost and alone. You wonder, Where do I start?
Start with the TOUGH SHIFT Turnaround!

Recalibrate, renew, and restore. Based on the books The On-Purpose Person and TOUGH SHIFT, your TOUGH SHIFT Turnaround begins with the TOUGH SHIFT Turnaround Day Intensive. Throughout the day you’ll move through a series of exercises to get you deeply in touch with the real you. That’s just the start.
For the next 180 days, you’re part of the TOUGH SHIFTERS private group on the On-Purpose Planet. You have full access to all the membership opportunities in the Planet plus when offered you may attend future TOUGH SHIFT Turnaround workshop as needed.
Member of the On-Purpose Planet?
Enroll from within the Planet to get a discounted tuition.
Count ’em: 180 Days of Support!

Turnarounds take time. How about as much as a year of support? That’s less than a $1/day to set and keep a rising life trajectory.
The TOUGH SHIFT Turnaround Program includes:
- TOUGH SHIFT Turnaround Day Intensive
- A 6-month Personal Plan Membership in the On-Purpose Planet online community ($114 value)
- TOUGH SHIFTERS private peer support group within the On-Purpose Planet
- Eligibility for active members of the TOUGH SHIFTER private group to repeat the TOUGH SHIFT Turnaround workshop on a space-available basis for free
Why go it alone? Tap into the perspectives, experiences, energy, resources, and support of peers. As you regain your footing, your story and experience will come full circle as you minister to others at the start of their turnaround. Be a difference-maker!
TOUGH SHIFT Turnaround membership is on sale for $299.99. Members of the On-Purpose Planet enroll within your membership and save an additional $100.
Member of the On-Purpose Planet?
Enroll from within the Planet to get a discounted tuition.
Why a One-Year Program?
It just takes time to work through a TOUGH SHIFT. The One-Day Intensive lays the foundation for renewal and restoration. Realistically, you’ll need more time to process your TOUGH SHIFT event. That’s why the On-Purpose Planet and TOUGH SHIFTERS private group is there for you for 180 days of TOUGH SHIFT events.
Regardless of the cause or nature of your TOUGH SHIFT, learn to turn adversity into your advantage. The ongoing support and coaching from the On-Purpose Planet and the private group offer an extraordinary value and opportunity for your turnaround and rejuvenation.
About Day 1 of the TOUGH SHIFT Turnaround:

When: Friday, March 24, 2023, 9 am to 3 pm EST USA
Guide: Kevin W. McCarthy, best-selling author, business advisor, and coach
Investment: $299.99 and it includes a 6-month membership in The On-Purpose Planet with the TOUGH SHIFTERS private group!
Guarantee: Participate fully and get a 30-day satisfaction, 100% money-back guarantee.
Dates are subject to change without notice