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Seriously Good Change.

Life-Changing Programs and Training
That Strengthen Character
in Times of Change
with Good Humor and Leading Advantages

Book Your Tough Shift Program

Say it slowly once,

Learn It.

Use It Forever with a Knowing Wink.

Answer 7 TOUGH SHIFT Questions

Turn vulgar into virtue.
TOUGH SHIFT is brilliantly simple.

Your answers to 7 life-changing questions
become your forever advantage over your old self.

Better Person. Better Decisions.

• Increase self-awareness • Gain confidence •
• Assume more personal responsibility • Refine your values •
• Find joy • Process change faster and healthier •
• Build upon your purpose • Improve your well-being •

Book Your Tough Shift Training

Specialty Programs

Each of us faces tough shifts. The TOUGH SHIFT core program is customized to your needs. There are also specialized programs such as:

TOUGH SHIFT for Salespersons

TOUGH SHIFT for Healthcare Professionals

TOUGH SHIFT for College Students

TOUGH SHIFT for Entrepreneurs

TOUGH SHIFT for CEOs to CLOs

From Kevin W. McCarthy, MBA

Thought Leader • International Bestselling Author •
• Chief Leadership Officer at On-Purpose Partners •
• Professional Speaker • Tennis Player •

Book Your Tough Shift Training

How do you take your

Small? Medium? Large? Extra Large?

Keynote Address • Half-Day or Full-Day Workshop • 2.5-Day Immersion • Zoom

Book Your Tough Shift Training

Best Sellers Make for the Best Experiences

“Kevin W. McCarthy creates disruptive content that
causes people to first gasp, then grasp, and finally grin.
He simplifies the complicated into practical next steps.

“Since the late 1980s, this pioneer of purpose
keeps advancing the leading edge of
personal leadership and organizational transformation.
The world is finally catching up to
the genius of his life’s work
to help us all be on-purpose.”