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Seriously Good Change.
Life-Changing Programs and Training
That Strengthen Character
in Times of Change
with Good Humor and Leading Advantages
Say it slowly once,
Learn It.
You’ll Use It Forever with a Knowing Wink.
Answer 7 TOUGH SHIFT Questions
Turn vulgar into virtue.
TOUGH SHIFT is brilliantly simple.
Your answers to 7 life-changing questions
become your forever advantage over your old self.

Better Person. Better Decisions.
• Increase self-awareness • Gain confidence •
• Assume more personal responsibility • Refine your values •
• Find joy • Process change faster and healthier •
• Build upon your purpose • Improve your well-being •
Specialty Programs
Each of us faces tough shifts. The TOUGH SHIFT core program is customized to your needs. There are also specialized programs such as:
TOUGH SHIFT for Salespersons
TOUGH SHIFT for Healthcare Professionals
TOUGH SHIFT for College Students
TOUGH SHIFT for Entrepreneurs
TOUGH SHIFT for CEOs to CLOs

From Kevin W. McCarthy, MBA
Thought Leader • International Bestselling Author •
• CEO-Chief Leadership Officer at On-Purpose Partners •
• Professional Speaker • Tennis Player •
How do you want your

Small? Medium? Large? Extra Large?
Keynote Addresses • Half-Day or Full-Day Workshop • 2.5-Day Immersion
Best Sellers Make for the Best Experiences
“Kevin W. McCarthy creates disruptive content that
causes people to first gasp, then grasp, and finally grin.
He simplifies the complicated into practical next steps.
“Since the late 1980s, this pioneer of purpose
keeps advancing the leading edge of
personal leadership and organizational transformation.
The world is finally catching up to
the genius of his life’s work
to help us all be on-purpose.”